How to Create an Effective SEO Strategy ?

An SEO strategy is an action plan designed to help improve website rankings and increase organic search traffic. This is a detailed to-do list that will help you to focus on the things that will bring you more traffic and revenue from SEO. Most of you have heard the term SEO in relation to digital marketing, online business or internet circles in general. Regardless, you'd be surprised how many people just remember those three letters but never understand what they mean. The SEO world is exciting. Every year, Google makes hundreds of changes to its search engine ranking algorithm. An SEO strategy that worked last year may not work this year, and a strategy that worked today may not work next year. If your site isn't bringing in as much organic traffic as last year and you're looking to improve your SEO, we've got you covered. Hold on! Believe it or not, whether you're adapting, improving, or just getting started with your SEO strategy, the basics of SEO aren't that hard. In fact, they are mostly just common sense. I'm not trying to take anything away from rock stars who have built careers around SEO skills. We need those people. Their expertise is incredibly valuable because there is a lot of science to SEO and it is constantly changing as search engines like Google update their algorithms.

Want to know what about Search Engine Optimization (SEO)? It's like you can't game the system. You have to follow Google's guidelines and it will result in a good user experience. The old tricks don't work anymore. Now, a winning SEO strategy requires a fast website, unique content that answers search queries concisely and comprehensively, and a lot of trust. If that's you, we've got you covered, and if it's your first time, you're in luck. In this post, you will discuss everything you need to know to execute an effective SEO (Search Engine Optimization) strategy. We'll show you step-by-step how to create and implement an effective SEO strategy. Over the past decade, SEO and digital marketing have become increasingly competitive. The amount of data in the digital ecosystem is projected to grow from 130 exabytes in 2015 to 463 exabytes per day in 2022, a tenfold increase. Content created by brands and consumers themselves has fueled this data growth. The content creation process and output intensify with each passing year. Due to the pandemic and how it has affected the world, 94% of content marketers are changing the way they operate and market their brands. This rapidly increasing content competition means brands need a clear SEO strategy to guide their campaigns and accurately measure results. The right strategy will be tailored to the unique needs of the business, maximizing resources and achieving success.

We break down the best SEO techniques help you to maintain and grow your organic search presence – covering both basic and advanced SEO techniques. Your company is redoing its website and you are in charge of content. Pretty exciting, right? Then your boss tells you that you are also responsible for search engine optimization (SEO). Suddenly, the project doesn't seem so exciting anymore.  You don't have years of SEO experience. Your SEO strategy should form the cornerstone of your online presence. With 53.3% of traffic to your website coming from organic clicks and nearly 60% of clicks going to sites in the top three spaces, your site's position and visibility on the SERPs will have a dramatic impact on your ability to be pulled.

What is an SEO Strategy?

An SEO strategy is the process of planning and implementing steps designed to improve organic search engine rankings. An SEO strategy is an action plan designed to help improve website rankings and increase organic search traffic to your website. Your SEO marketing strategy is the key to unlocking your brand's growth potential. How you rank on search engine results pages (SERPs), drive organic traffic to your website and ultimately increase conversions and sales. In other words SEO strategy is the process you follow when you want to get more organic traffic. You probably already know that SEO strategy is your plan to make your website or landing page more attractive to Google and other search engines. The goal here is to rank higher and drive more organic traffic and conversions.

As the digital ecosystem becomes more crowded, and therefore more competitive, the world of SEO has become increasingly complex and sophisticated. High rankings and strong positions can no longer be driven. Instead, marketers generate these results through careful measurement and deliberate actions. Although every marketer today has heard of SEO and most know its importance, most brands approach SEO as a variety of separate tactics rather than integrating it into their overall marketing strategy. The result is a fragmented SEO effort that yields almost no ROI. A modern SEO strategy needs to be data-driven and carefully planned and executed. In a successful SEO strategy, organizations need to know exactly who the campaign is targeting. They need to know the pain points of their audience. Through keyword research, they can also uncover the topics and interests of their audience, increasing their ability to create content that people want to read.

Steps to create an Effective SEO Strategy 

An SEO strategy is a comprehensive plan that focuses on the big picture and is made up of various aspects and tasks that all work together to achieve your larger goals of better visibility and more traffic which will ultimately lead to increased revenue. The start of a new year is a great time to evaluate your current SEO strategy, consider your online marketing goals, and determine how well your SEO strategy is meeting those goals. If you find that your SEO strategy isn't meeting your goals or you're not satisfied with the results, you can rebuild your SEO strategy for 2022. A professional SEO specialist or a professional SEO agency does not launch any search engine optimization “SEO” campaign without an SEO strategy tailored to its client’s “website owner” needs, goals related to rankings, traffic volume and conversions with customized search engine optimization. Measures to reach the desired results. Interestingly, it's easy to get lost down the algorithmic rabbit hole. It's information overload and you can spend all your time on the research hamster wheel and accomplish very little.

A quick search for "SEO ranking factors" will give you all these answers and countless others. There is a lot of information out there. And the reality is, with hundreds of variables working together to determine the final position, what is suggested is mostly guess work and of course, not all ranking factors are relevant to every business. A tailored SEO strategy is a detailed SEO plan that covers all aspects of the search engine optimization process for your business website or online e-commerce store. When creating your SEO strategy, consider your budget, goals and time frame to achieve your goals. If you don't have the resources within your business to effectively implement and manage your SEO campaign, you can work with a digital marketing agency like Activebit Technologies. Our SEO experts will create and implement an SEO strategy to achieve your marketing goals and we will continuously monitor and track the results.

1. Know Your Keywords

There's not much you can do without knowing what keywords your target market is using to solve the problems your company solves. This requires a bit of research. Step into the shoes of a potential customer of your product or service. How do you find a solution to your problem? What will you search for in your search engine? For example, if you sell organic dog food, your potential customer may be concerned about her dog's health. Maybe her dog has a food allergy and she's concerned about the chemicals and byproducts in most dog foods start the search. Keyword research is usually the first step in any legitimate SEO strategy and one of the best ways to find the keywords your target customers are searching for?

Identify the phrase users are typing into search engines when looking for your products or services. Consider the following when choosing keywords. Use keywords that reflect what you offer. Avoid short and vague keywords as they have high competition and risk attracting the wrong audience. For example, instead of using keywords like 'buy boots', use 'buy winter boots for women'. Go for keywords with high search volume. You can use SEO tools like Google's Keyword Tool to determine the search volume of a keyword.

Use long tail keywords. Research shows that long-tail keywords have a 3-5% click-through rate compared to generic keywords. The most desirable thing about long-tail keywords is that they have less competition and therefore increase the chances of ranking for that keyword. For example, even though SEO is a popular acronym, it is difficult to rank well on Google. So, you have to create SEO related content for better rank. You can develop content on keyword research, optimizing images for SEO & creating strategy or any other subtopic in SEO.

2. Write High Quality Content

The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Delight your audience with high-quality content on your website. You can do this by addressing your audience's pain points, providing actionable solutions, making content visual, and offering in-depth content. Valuable content includes content that answers your buyers' questions, provides them with insights they can use, and educates them so they can become better at what they do. In the great content you create, remember to use the right keywords naturally. Don't try to stuff your pages in an attempt to increase your site's ranking. It won't help your search rankings, in fact, it could hurt it. If search engines catch you, they can penalize your site by lowering your ranking or removing your site from their index entirely. Moreover, it will not impress your website visitors. Quality content not only helps you to rank for keywords but also engages your audience. With every blog post you create, you get a chance to rank in the search engines. Remember that you are not creating content for search engines, but for your audience. So, write about topics that interest your audience and include relevant keywords. 

3. Technical SEO

Beyond that, there are various other technical issues on the back end of your site that, once addressed, can make a huge difference to your overall SEO results. At the end of the day, if your website's UX is not smooth and accessible, it will be difficult for any visitor to do anything important on your website. For context, more than 50% of online traffic is mobile, so technical things matter when it comes to things like UX. Technical SEO may seem a little difficult, but really, what we're talking about is making sure that search engines can read your content and explore your site. Much of this will be taken care of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical issues.

Ensuring site speed is fast, removing 'toxic' backlinks or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge. It comes to secure high ranking. There's nothing you can't stand in the way of SEO, which allows people to find your website organically. If you're a small business using WordPress for your website, technical SEO should be something you check off your list early on. If you have a large, bespoke website with millions of pages, technical SEO becomes even more important. Most of what is considered "technical SEO" here is part of your website design and development. The trick is to make sure your developer understands the interrelationship between website design, development, SEO and how to create a fast and mobile-optimized site.

4. Create a link-Building Plan

This isn't the only way to rank higher once your website content is created. While our first five steps are devoted to on-page SEO, link-building is the primary goal of off-page SEO. Link-building is the process of attracting inbound links also called backlinks to your website from other sources on the Internet. As a general rule, sites with more authority that link back to your content have a more significant impact on your rankings. If you want to build a powerful SEO strategy, you need a backlinks. Research shows a positive correlation between links and first-page Google rankings. As mentioned earlier, link-building is essential for off-page SEO. It refers to the process of attracting backlinks to your site from other sites on the Internet.

To develop a link-building plan, start by creating ways you can attract backlinks to your site. If you're just starting out, you can have other local businesses link to your website while you link to theirs. Also, look for guest blogging opportunities. This way, you link back to your website. You can also earn backlinks by blogging about current events and news. This way, you increase the chances of other bloggers and industry influencers linking to your articles. Take some time to brainstorm all the different ways you can attract inbound links. Maybe you start by sharing links with local businesses in exchange for links to their own sites, or you can write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities that you can link back to your website.

5. Improve User Experience

This goes beyond website content, but a good user experience is becoming increasingly important in strong SEO rankings. According to Activebit UX Principles That Help Your Website Do Its Job Right, “Over the past two years, Google has placed a greater emphasis on sites that provide a quality user experience across platforms and devices. A positive user experience "UX" of your website visitors is an important indicator for search engines to determine your website ranking in targeted search results. Thus, guaranteeing the best user experience for search users will affect the efficiency of your SEO plan. Although traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization. So, work with your web developer to make sure that your website is easy and intuitive to navigate, and that every link works and takes your visitors to the next piece of information they're looking for.

The next step in implementing your SEO strategy is to ensure that you provide the best user experience to all website users who visit your website, whether they are search users, returning visitors, or referral visits from other websites and social media platforms. Your efforts in this phase should be focused on improving your website navigation structure "experience" so that search engines can easily crawl and index your website pages & website visitors reach the desired pages, consume the content created & complete the desired conversions.”

6. Optimize for On-Page SEO

When optimizing your site, take the time to consider your customers. If you are a local business, On page SEO is even more important and your address and location become important optimization points. Optimizing content for this will help to answer all the queries and objections of your visitors. SEO optimization is all about providing the best page for your content. Whether you are a local business or an internet marketing company, on page optimization becomes essential to increase organic search visibility. These tools use various metrics relevant to on-page SEO. This includes page title optimization, suggestions on internal linking, external linking and anchor text. These tools are intended to analyze the main content of the page, keyword analysis and then display it on various other pages on the search engine's initial website. With these features, the SEO tool will understand every part of your site/blog along with its flow which usually helps a lot if you want to make it more attractive to search engines.

Now, manual page optimization takes a lot of time and effort. Thus, many of the SEO tools available today are preset with a set of essential features to monitor and optimize your websites or blogs. Your website should be optimized as a whole and at the individual page level. There's some crossover here from your technical SEO, and you'll want to start with a well-structured content hierarchy for your site. Assuming you have a well-structured site, implementing proper optimization is again relatively straightforward. With solid technical SEO, layering your on-page optimization is easy. Use tools like Screaming Frog to crawl and identify weaknesses and systematically work on your pages. Using these tools will also give you an idea of ​​what other users are looking for from the topic or content on his page.

7. Site Authority Building

The authority building to a large extent, involves link building. Links are still an important factor in developing strong organic rankings. However, getting links right can be the hardest part of SEO. While content quality and user experience are key ranking factors for search engines, the number of quality backlinks referring to your website is also a key ranking factor that indicates your website authority to search engines based on the number of quality backlinks from relevant websites, blogs and business directories. Link building is the most difficult phase of implementing a developed SEO strategy which in many cases requires professional help from an experienced SEO marketing company if your internal marketing team does not have the ability to create and execute an effective link building strategy.

It's really important here to get your link philosophy dialed in before you start, as it can really make or break your link-building efforts. Link building is a deep topic that we cannot cover in depth here, if you can at least develop a positive link-building philosophy, you are ahead of most of your competition. The success of your business SEO marketing plan depends on the effectiveness of your implemented link building strategy to generate more quality backlinks and referral traffic to relevant high authority websites on an ongoing basis. This philosophy is beautiful in its simplicity and works to improve the "more, more, more" mentality of link building. We only want links from relevant sources. Often, this means that in order to measure our link-building efforts beyond the obvious tactics, we need to create something that deserves links. You have links where it makes sense for you to have links. 

8. Use Keywords in Page URL

Make sure that you don't ignore your page URLs as they are important for your SEO. This is where your keyword research comes in handy. For example, if a page talks about your solar financing product, the URL of that page should be products. Search engines often miss crawling unimportant page URLs on large, complex websites. If you analyze your log files for crawl budget performance, you may see indexable pages without search engine bot hits or pages that ignore bot requests. Focus on the most common and most searched keywords. If you're trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search ranking.

There are a few quick and easy ways to check search rankings. One is to use the Google AdWords Keyword Planner. Just enter your keywords to get an idea of ​​how popular they have historically been in terms of search volume. You can also use Google Trends, which is a really fun site to explore. Compare different keywords to see a quick graphical comparison of interest over time.

9. Backlinks

As we move to the more technical side of things, another important factor in SEO performance is getting backlinks. When another website links to yours in an article or blog post. Not only does this help you to gain recognition as a domain authority, it also improves the chances that people will click on your website if it appears on other trusted domains. An important factor in Google ranking is backlinks. And, getting backlinks will gain the trust of search engines. Also, not all types of backlinks will help you in search engine optimization, good backlinks are important. The best way to get these backlinks is to figure out what will attract your audience to link. Build authority for your website by generating more quality links from authoritative relevant websites, blogs and business directories as the number of quality backlinks pointing to a website is a key ranking factor for search engines.

You can get organic links just by writing compelling content: the better your work and the more closely you match a person's search intent, the more people in your industry will refer to your site. This process is known as link-building, and while you can easily reach out to other sites to trade links. there are many other activities that helps you to speed up this process. Websites with a large number of backlinks have higher organic search rankings. Backlinks are like a vote of confidence. If many credible sites link to you, search engines can infer that it is worth seeing on the SERP.

10. Updating Website Regularly

Frequent updates in every search engine algorithm and increasing number of competitors fighting for the first positions in targeted search results make it necessary to regularly improve your website and update it with new content pieces or updated content to maintain the desired ranking in search results. Sometimes, you may find that the post is completely out of date. In this situation, you should go beyond the average historical SEO update and give it a complete refresh. You can do this by updating outdated information and statistics, adding new sections for extra depth, and adding quotes or original data to give the post more referral traffic. The results generated from your efficient SEO strategy are long-term consistent results of more organic free profitable traffic to your website or e-commerce store as long as you regularly update your website with SEO practices.

Finally, you need to remember that there is no real finish line when it comes to your SEO strategy. Constant updates and battling your competitors means there's always work to do, not to mention you can still improve on what you've already done. If you're not already using SEO properly, going back and updating content with keywords, backlinks, and better readability is a good way to start. You can also ensure that the pages that are performing better maintain their traffic growth or build up to that standard by updating them regularly.

Effective check list for best SEO Strategy

Most SEO checklists fail to convey how SEO is an ongoing process. Instead, they list random tasks and make it seem like SEO is done and dusted once you check them off. This structure means you don't have to go through everything on this checklist today. Do one-time tasks first, then periodic tasks, then complete ongoing tasks every time a new page is published. This is the most complete SEO checklist you will ever need to tackle optimization problems without any hassle. It guides you through key SEO activities to help you organize your SEO process efficiently and achieve top rankings that generate more sales. Our SEO Checklist is comprehensive and covers all areas of SEO including SEO Basics, Technical SEO, On-Page SEO, Keyword Research, Off-Page SEO, Local SEO and Mobile SEO. The article is cross-referenced with other content to give you a more in-depth understanding of SEO. Below, you will find an SEO checklist that will be valuable for beginners as well as experienced SEOs.

1. Set Up Google Search Console and Bing Webmaster Tools
2. Setup Google Analytics
3. Check for Google penalties
4. Make your URLs SEO Friendly
5. Enable breadcrumb menus on all your posts and pages
6. Generate and Submit a Sitemap
7. Create a Robots.txt File
8. Check that all your pages define a canonical URL
9. Optimize page titles
10. Optimize your meta descriptions
11. Beautify content and make it easy to read
12. Optimize Images
13. Check and optimize page headings
14. Make sure that your target keyword is included in your opening paragraph
15. Make sure that Google can indexing your website
16. Get links from high authority websites 
17. Review your link profile to identify and remove bad links
18. Test your mobile website on different resolutions
19. Check your mobile page speed using tools & optimize page speed
20. Find and Fix crawl errors

Conclusion

To rank well in search engines, you need to focus on content that is valuable and relevant to your target audience. An excellent way to do this is to create a blog that provides valuable information about the topic or industry you cover. Search engines look for writings and blog posts that meet user searches online. But you have to be responsible and create original content with complete honesty. You are here for the long haul and only your reputation and credibility, along with your willingness to provide profitable content, will help you survive in this highly competitive world of web marketing. You can also use SEO strategies such as creating blog post series on a specific topic, including relevant keywords in your post titles and descriptions, and linking to previous posts from your articles. Creating content with high-quality keyword density with relevant keywords is a must. After keeping all the above points in mind, remember that content ranks high in search engines is a mix of honest information, expertise and confidence in broadcasting useful and desirable content. In this piece, we give you nine steps to get your SEO strategy off the ground. You want a unique plan that works for your industry and your needs.

In the long run it doesn't matter what keywords you rank for - as long as it's exceptionally well written, expertly designed and informative. Nobody ever said SEO was easy, at least nobody did it. But it is an important part of any modern organization's business plan. However, with a solid strategy, a willingness to learn and a little old-fashioned elbow grease, even a complete beginner can send their website to the top of the SERPs. Call us on - 9922991028 to know more about SEO services in Pune or fill our service enquiry form to get call back from us.